Get found by the families you’re best for. Without becoming a marketer.
SEO and email marketing for neurodiversity-affirming OTs, SLPs, and autism support providers.
I’m Maria, and I’ve been the parent searching for help at 11pm.
Now I write for practices parents like me are looking for.
Your caseload is full. Your marketing shouldn’t be a second job.
Getting started takes 30 to 60 minutes of your time. After that, I write and set up your SEO and email, and you review and approve. Your time stays with the families you work with.
Parents don’t usually search for a diagnosis or a service name. They type what they’re seeing at home, often after the kids are in bed. When a practice website is written in clinical language, those families can scroll right past it.
I build your search around the questions families really ask and your emails to keep you with them while they decide. That’s the part I fix.
I help you get found.
Families search for what they’re
worried about.
How we'll work together
Google gets families to your door. Email gets them through it.
Google gets families to your door. Email gets them through it.
Initial Consultation
A free 30-minute call to talk about your practice, the families you serve, and what’s worked so far. I’m listening for the words your families use, because those are the words they type into Google.
Your Plan
We start with a 30- to 60-minute kickoff call or by email, whichever is easier for you. Then I research the questions families are searching for, like "Why does my kid melt down at transitions?" and build your plan around them. You’ll know what we’re tackling first and why.
Implementation
I write and set up everything. Blog posts answer the questions families are asking, and emails keep you in touch while they decide. You review each piece when it suits you, and nothing goes out until you approve it.
Review and Refine
Each month I look at what’s bringing families to your site and adjust from there. You get a short summary in plain language.
Simple Transparent Pricing
| SEO | CAD $350/month |
| CAD $300/month | |
| SEO + Email | CAD $625/month |
Save CAD $25/month when you combine both services.
What’s included
SEO: keyword research, 2 blog posts a month, on-page fixes, and a monthly summary.
Email: platform setup, a welcome sequence, and 2 emails a month to your list.
SEO + Email: everything in both, run as one plan.
Month-to-month, with 30 days’ notice. Platform fees, if any, are paid directly by you. You keep everything if you leave.
FAQ
What if I've worked with a marketer before and it wasn't a good fit?
That’s common in this field. A lot of marketing is built for businesses with marketing teams, not clinicians with full caseloads. I work only with neurodiversity-affirming practices, everything is month-to-month, and nothing goes out until you approve it.
Can I keep some marketing in-house?
Yes. Plenty of practices keep social media in-house and outsource SEO or email.
Do I need both SEO and email marketing?
In short, no. It depends on where you are.
New clinic building your client list? Start with SEO. Get visible.
Already established but want to strengthen relationships? Email is your priority.
Most families start with a Google search. SEO helps them find you. Once they’re on your email list, you stay in touch while they decide.
Do I already need to have a website or a mailing list?
No. If you have something already, I’ll review it and we’ll improve it from there. If you don’t have a mailing list yet, I’ll set one up. If you don’t have a website, we’ll talk on the call about what you need first.
Do you actually understand the world of OTs, SLPs, and autism support providers?
Yes. I’m part of a neurodivergent family, and I’ve been the parent searching at 11pm for someone I could trust with my child. That’s why I work only in this space, and it shapes every word I write for your practice.
Here’s what that looks like for speech therapy practices, occupational therapists, and autism support providers.
Am I locked into a long contract?
No. Everything is month-to-month, and you can cancel with 30 days’ notice. If your caseload changes, your marketing can change with it.
How long until I see results?
SEO usually takes 3 to 6 months before you start to see results. If you need new clients this week, SEO isn’t the right fix, and I’ll tell you that on our first call.
Not ready to talk yet? Start with the subject lines.
10 subject lines that get families to open your emails. Free and ready to use this week.